As part of the wider business strategy, IBG see PCIAW® as a perfect platform to launch their three new footwear brands – Ezeez, Totectors and 4SYS – into the market, across the healthcare, safety, and uniform sectors.
IBG has enjoyed a long-standing partnership with Yvette Ashby, CEO of PCIAW® from working together since the days of director-e.
IBG CEO Ed van Wezel, commented: “This is an exciting time for International Brands Group. We are launching three new footwear brands across healthcare, safety, and uniform, that are sure to challenge the status quo. It is also the perfect time for us to expand the team, opening a new office in Northampton later this year.”
International Brands Group boasts one of the best footwear design and development teams in the industry, with over 40 years of experience and expertise across all footwear categories, as well as well-established relationships with top retailers and material suppliers such as Vibram, CORDURA® and Michelin.
With sourcing capabilities across Asia, offices in Hong Kong and China, and global sales distribution headquartered in the Netherlands, the company is strongly positioned for international growth.
IBG is fully equipped to test both the physical properties of inbound materials and finished products to industry standards, thanks to their own in-house SATRA Technology laboratory. Their commitment to perform many standard tests within the scope of the industry ensures products are always above and beyond international standard requirements.
Production facilities are carefully selected for their specialisation, production capacity, history, and compliance to corporate, social, ethical, and environmental standards.
Through ongoing innovation, design, development, and brand management IBG continue to take their brands to the next level. Their portfolio of brands delivers fit for purpose products with top performance qualities and value, building equity for customers and consumers.