Since 1974, HI-TEC has been redefining and leading the active footwear industry, delivering trusted, high-performance, high-value products.

With deep roots in sports footwear, we fuse authentic athletic heritage with a bold, modern edge - creating innovative footwear, apparel, and accessories that seamlessly transition from city to trail, and everywhere in between. As pioneers of crossover culture, we empower those who live dynamically, shifting between urban life and outdoor adventure, always in pursuit of fresh experiences.

We are proud to call ourselves the ‘Original Outsiders’ and make it our mission to equip our consumers to follow their own path and ‘Live Inspired’ by life itself.